I
Don't adhere to the 3 "P"s of most
agents:
- Put it in MLS
- Put up a sign
- And...Pray!
Over the last 13 years I have developed a plan that works and I am
constantly modifying this plan to changing market conditions. Here is a
brief summary of our plan:
1) Total Market
Analysis- I will provide a computerized market analysis of your
property and I will make it a point to help you understand the "Total
Market Analysis" which has to do with knowing the total inventory of
homes currently on the market in relation to the number of homes
currently pending sale. For example, if 356 homes are on the market and
42 are under contract, the ratio is 1:8. That is one buyer for every
eight homes available. "Total Market Analysis" is an important concept
when competition is keen!
2)
Pricing- We then
determine the price of your home.
3) Salability
Checklist- My own formula for how to get your home sold... fast!
4) Prepare the
listing contract - explain the process to the client
5) Place Sign on
property, lockbox, schedule photos, and prepare flyers to include
color photos
6) Notify the "Top
120 Agents"
7) Place Your home
in our 800 Powerline System. Buyers will have access to inquire
about your home 24 hours a day, can receive fax information by phone and
we track the results!
8) Analyze buyer
profile and order computer disk with correct demographics for
potential buyers
9) Ads-Our
advertising features a large number of venues including: Review journal,
Today's Homes of Las Vegas, Homes of Southern Nevada, Hollywood Reporter,
Chinese Weekly, Robb Report, to name a few. The type of property, price
range and features will determine the venue
10) Mailings-
We mail over 3000 pieces a month. These include Just SOLD, Just Listed
flyers, and a number of other ideas to generate Buyer calls.
11) Our Site-
Our site has the potential to reach over 40 MILLION people. ALL of our
properties are featured on the web with pictures!
12) Phone Calls-
calls are made to sellers currently under contract that may be looking
to move up to your home, and other hot demographics.
13) Written
updates- I mail written updates to all sellers every other week. If
you like email we also send email reports to our clients on showings,
etc.
14) Full Service
Broker- My wife and I are in this business full time. It is what I
do to support my family and I don't approach it half-heartedly.
15) Office
Networking- Realty Executives Of Nevada includes over 200 full time
agents that are experienced in the business all under the same owner
with 3 offices locally. Local stats show these agents to be the most
productive agents in Las Vegas throughout '95, '96, '97. All agents
adopt the 100% concept whereby we incur all our own expenses to be in
business.
16) Exposure to all
Local Realtors- your home will be posted in the Multiple Listing
Service every day until sold!
17) Pre-qualify
Buyers- so as not to waste your time and bring in only qualified
candidates
18) Negotiating
Offers- Present and discuss all offers with owners.
19) Escrow
Coordination- meeting appraisers, inspectors, termite inspectors,
following up with all business with Title Company and anticipating what
might go wrong!
20) Finalize the
sale- accompany you to closing and personally deliver you your
check!
